Project summary
Capabilities
Search research and opportunity mapping Content published against real demand Visibility in AI-generated answers Monitoring, reporting and iteration
Technologies
Next.jsReactIndustry
Marketing technology
Location
Wilmington, Delaware, USA
About project
PilotDeck is a growth platform for teams whose website is no longer the hard part. Builders like Lovable, v0, Framer and Bolt ship a site in an afternoon, and then it sits there. PilotDeck is what runs after that: research into what buyers actually search for, content published against that research every month, and an in-house team tuning the strategy as the data comes back. It covers traditional search alongside GEO and AI visibility, because the answer a buyer reads is increasingly generated rather than clicked.
The challenge
The pattern the product is built around is a familiar one. A team builds the product in weeks, the site looks good, it gets posted, there is a spike for a couple of days, and then the line goes flat. Opening Search Console makes it worse rather than better: impressions in the hundreds, clicks in single digits, and almost every one of them the company’s own brand name. The gap is not the product and it is not the site, it is that nothing is bringing anyone to it. Compounding that, Google is no longer the only place people look, so ranking alone no longer guarantees being seen.
The solution
PilotDeck treats research as the first step rather than an afterthought. Every piece runs through real search research before a word is written, so speed comes from the system and substance comes from the research underneath. Work is published continuously rather than in quarterly batches, with research and the first article starting within the hour of signing up. Alongside ranking, the platform tracks how a brand is named in AI answers across assistants such as ChatGPT and Perplexity, which is where a growing share of buying research now happens.
Features of PilotDeck
AI SEO and GEO
Optimisation for traditional ranking and for generative engines together, rather than treating them as separate disciplines.
ChatGPT and Perplexity visibility
Tracking of whether and how a brand is named in the answers these assistants generate.
Content engine
Articles produced continuously against researched search demand, not one-off prompts.
Content funnel
Pieces mapped to buying stages, so traffic has somewhere to go once it arrives.
AI images
Supporting visuals generated for the work being published.
Social distribution
Published work pushed out beyond the site itself.
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